Marketing in the Era of New Media
The marketing and advertising world is going through a revolution. The catalyst for this revolution, now often referred to as the “User Revolution,” is today’s consumer who is taking control of content delivery, consumption and branding. This modern consumer is taking increasing control of the consumption of information and content that used to be distributed by networks, studios, publishers, and retailers.
The Denver Business Series is pleased to present a stimulating discussion on trends in marketing with a panel of advertising service providers, television service providers, newspaper publishers, and advertising agencies in both the digital and traditional media arenas. This panel discussion will highlight how new technologies are enabling advertisers to better target consumers with local and context relevant, well-timed offers and messaging.
Panelists:
- Vince E. Chirico, Mountain States and Southwest Regional Head for Google
- Scott Higgins, Director of Interactive Television, Echostar
- Morgan McAlenney, VP of Digital Marketing & New Media for the Integer Group
- Elaine Zinngrabe, SVP Interactive for the Denver Newspaper Agency
Moderator:
Mark Taylor, SVP of Strategy and Business Development for Level 3 Communications
View detailed bio information here.
We hope you will join us for this informative and fun evening!
$30 for registration by January 15, 2008
$35 for registration after January 15, 2008 and at the door (if available)
5:15 - 6:15 p.m. Hors d'oeuvres and drinks
6:15 - 7:30 p.m. Panel discussion
7:30 - 8:00 p.m. Audience Q&A
Event Sponsors:
| New Denver Ad Club | 
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| Level 3 Communications |
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DBS Corporate Sponsors:
| Faegre & Benson | 
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| Great West | 
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| Oxford Mortgage Corporation | 
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