With the economy on life support can the internet survive? The economic impact of 2008 is having a dramatic effect on the world of digital commerce and technology. By all accounts this impact will be sustainable for the foreseeable future and potentially a paradigm shift for years to come. Is the internet the latest victim of the economy, or prove to be its savior? Is web 2.0 a hoax without a sustainable business model? What about the mobile web? Can the internet help us to innovate out of a down economy?

Today’s Environment: In the wake of declining traditional marketing opportunities, what should be the priorities for infusing digital media advertisers & technologists in a downsizing world? How should new media best be used to market products and services in a distressed economy? What will become of the consumer who is taking ever increasing control of content delivery, consumption and branding from networks, studios, publishers, and retailers? Can the internet help us to innovate out of a down economy?

Look for Answers: The economic impact of 2008 is having a dramatic effect on the world of digital commerce and technology. By all accounts this impact will be sustainable for the foreseeable future and potentially a paradigm shift for years to come. Is the internet the latest victim of the economy, or prove to be its savior? Is the recession killing the internet? Is web 2.0 a hoax without a sustainable business model? What about the mobile web?

Meeting Objective: Facilitate a stimulating discussion on the state of the internet economy for both traditional and digital marketing and advertising practices with a distinguished panel of service providers, interactive advertising agencies, e-retailers and venture capitalists.

Meeting Outcome: Provide for the audience to leave better informed about new trends in digital media, advertising, and next generation media-oriented business models. Explore high impact potential in the future of information technologies and services. Gain critical insight and direction to help drive strategic and operational decisions.